Selling

A Seller’s Competition

“It IS a competition!”

Seller’s viewpoint

The hoped for words to a lot of sellers. Why is that?

Because competition might bring a higher than originally anticipated price.

 

But in actuality, sellers too, suddenly feel stress when faced with a competitive situation. What they hoped for when they first discussed selling their property, has now come to pass and they have to choose an offer to work with. What if they choose the wrong one? What if these are the only offers that will ever come in and it doesn’t come together? We’ve sat in the living room with sellers and witnessed spouses fighting over offers, trying to decide on which will be the primary offer.

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Buyers – Do You Hate This Question?

Have you ever gone to an open house?

 

Or called a real estate agent about a listing you want to see?

Maybe emailed an agent about a property they have listed?

You just want to check out a house. Maybe you’re just curious. Or, maybe you’re even pretty serious about buying a house. Doesn’t matter. All you’re doing is wondering about a house. That’s it. That’s what you want to talk to the agent about…the house you came to see, or called about.

And it seems like one of the first questions an agent asks you is,

Do you have a house to sell?”

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Why isn’t my house selling?

“My house has been on the market for almost 3 months and no offers yet! You’re the Realtor® – tell me what we can do to sell this place!”

With all of the houses we’ve helped people sell, the above conversation is NOT one that happens often, but it has occurred a few times. And, each and every time, it understandably comes with frustration from the sellers. And often our first response is to sit and listen to the complaint. After all, in customer service roles we are often taught the client is always right.

Listen, we get it. You contracted us, as your Realtors®, to help you sell your house. And, if that conversation has to come, we understand you want answers and you want them quick.

But, the reality is we have probably already had the conversation at some point when you weren’t so upset.

When you hire a Realtor® to help you sell your home, you are hiring their expertise and marketing.

Between agent and seller, success comes from the 4P’s.

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Maybe it was the Last Economic Downturn

Perhaps it was the establishment of the McDonalds, Costcos, Walmarts, and SuperStores.

Somewhere along the line, we have built a culture of cheaper is better.

If you can find a deal then you have done better than the person next to you. And that can be the case if you are buying the exact same product.

Shopping around for a brand name product to get a cheaper price can keep more money in your pocket perhaps.

But when is cheaper not better?

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Mi Casa es Su Casa – Open House

The literal translation of this is ‘my house is your house’, a greeting to guests similar to ‘make yourself at home’.

When you are selling a house, this is the exact feeling you want to give to potential buyers-‘make yourself at home’.

When we work with someone to help them sell their home, we talk about creating this feeling and the process of marketing their house.

Of course, one of the major items we discuss is the mystical ‘Open House’.

Some people are all for it and others completely against. But more often than not, the question is: what is the actual benefit?

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All the World’s a Stage Shakespeare

Several times in the recent past, we have been asked if a home should be staged.

 

The challenge is the popularity of HGTV and the flip/renovation to sell shows that almost always end with a staging of the house scene.

This is followed by an open house (which we discuss in another blog), followed by a full or close to full price offer.

So it begs the question – should a home owner stage their house?

Of course, everyone has a different definition of the term staging so the question is not easily answered.

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PRICE! PRICE! PRICE!

Why is my Realtor® always after me about price?

Many people we talk with, discuss real estate services as a commodity. That couldn’t be farther from the truth. Not all brokers, agents, or affiliated partner services are the same nor equal in their offering. Because of the various options available to buyers and sellers, a number of different business models are available to them. Their specific needs, goals and finances will determine the ‘correct’ service for them.

However, real estate itself is a commodity, albeit one tied to emotional factors because we often put our personal stamp on the property.

Each and every property has a market value.

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